Introduction

Not all stakeholders are equal. This matrix helps prioritize engagement efforts and tailor communication to different audiences based on their power and interest in the transformation.

Steps

1. List all stakeholders affected by or influencing the transformation

2. Assess power (ability to impact) and interest (level of concern)

3. Plot stakeholders on the matrix

4. Determine engagement approach for each quadrant

5. Plan communication cadence and channels

6. Assign relationship owners

Template